Monday, 7 August 2017

Number of active social media users passes 3 billion worldwide

Social media users

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the three billion mark.

That’s with a B — and represents forty percent of the world’s population.

Social media use

Growth shows no sign of letting up with the number of social media users growing by one million a day over the last quarter.

Note that the growth in Internet users did not slow over the last quarter, the issuers of the report did have any major updates to their Internet user numbers. The growth in social media use suggests though that Internet use is rising at a similar rate.

Facebook exceeded two billion active users in the last month, and unquestionably is the 800 pound gorilla when it comes to social platforms.

Other social platforms being used by a good number of lawyers are growing in active users as well.

YouTube has 1.5 billion active users, Twitter, 328 million aactive users and LinkedIn, 109 million active users. Instagram, used more socially by many lawyers, has 700 million active users.

The takeaway for lawyers has to be if you want to connect and engage with people, you need to be using social media.

Whether it’s leading law firms or associatons, nurturing relationships with clients, prospective clients and referral sources or looking to make legal services and justice more accessible to the public, social media is how people communicate.

You may review and download a complete copy of the report here.


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