Monday, 27 February 2017

ALM’s Law.com feeds a resource for building a name and relationships

I’m enjoying the addition of ALM’s (American Legal Media) publications in the feeds in my news aggregator, Feedly.

Through a subscription I just bought to ALM’s Law.com I receive feeds from the entire ALM network of 15 national and regional news publications, as well as commentary from leading voices in the legal field. I bought a subscription to Law.com for about $350/year, the rate given to small law firms. LexBlog, though not a law firm, qualified.

While most of the stories are about legal issues, law firms and the business of law, there are quite a few stories of interest to me and my followers on Twitter.

Stories on digital publishing, technology, business development, social media and the like. When I say quite a few, it’s probably about 5%, but that’s a higher percentage than my other feeds from sources and subjects I monitor in my aggregator. In addition, there are stories regarding law firms, companies and people of which I am interested.

The ALM is not one central feed through the law.com url, but comes via subscribing to each of the ALM legal publications. I went through the list of ALM’s featured legal publications and added them one at a time to Feedly (see above picture).

As many of you know, I share on Twitter a fair number of stories written by others – reporters, bloggers and columnists. I read stories in my aggregator for learning and staying abreast of news and developments, just as you’d read newspapers, periodicals and blogs.

From a business development standpoint for LexBlog and I, I meet and build relationships with the people (virtually to start with) whose stories, columns and blog posts I share. Who wouldn’t be curious who it is that’s sharing their story on Twitter?

They found out their story is being shared by me because I include their Twitter handle in my tweet. I also meet the people and companies who are the subject of the stories I share as I’ll include their Twitter handles.

In addition to potentially building relationships with reporters, bloggers, business people and companies, I serve as an “intelligence agent” for my followers on Twitter. I am combing the news in my aggregator on certain subjects and sharing the stories and blog posts with my followers. Not only does this build a name for me as being on top of my game on these subjects, but people come to rely on me as a source of helpful news and information.

ALM’s news feed is a good fit for me because of it’s legal bent, the reporters and subjects of the stories who I can meet, the quality of the journalism and my sharing of news and columns which folks would not otherwise see behind a paywall. I pay for my subscription to get the feeds, but non-subscribers can read the stories when shared by a subscriber on Twitter and other social media.

Sharing others’ content on Twitter seems to have built a lot of good will for me over the years. The more I share like this, the more people who follow me on Twitter, the more people like their stories shared by me and the more people share my blog posts. ALM’s feeds can only help.

Thanks much to ALM’s Shawn Harlan in business development and their chief sales officer, Allen Milloy, who helped me get the subscription.


ALM’s Law.com feeds a resource for building a name and relationships posted first on http://lawpallp.tumblr.com

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